ART DIRECTION & DESIGN
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DC Shoes Unilite

Initially created for DC team athletes to wear while training, the Unilite series featured ultra-lightweight technology and construction details typically found in more athletic styles.

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Prepared For The Now

Prepared For The Now

The Unilite Trainer was so successful, two additional styles were created–the Unilite Flex and PSI+Flex Trainer. The goal in developing this online experience was to give users a clear understanding of the technology that differentiates each style.

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